Imagine it’s a long time ago. The distant past. Like 1993. Back then, all you had to do to market your products to the masses was create a Facebook page, upload to Tumblr, tweet several thousand of your buddies, and… PSYCH! There was no such thing as social media then! #noway! So, how did businesses back in the ancient day ever manage to communicate to their customers? If only they had known what social media strategist Mack Collier knows – how to think like a rock star. Check it out. … [Read more...] about From the Annals of Gee, Nobody Has Ever Done This Before
Columnists
Trust-Based Leadership
Let’s start this month’s column with a mental experiment. Think back on a work situation where you trusted your boss. How hard did you work, beyond what you absolutely had to do? How much time did you spend worrying about things? How often did you think about quitting? Now think about a time when you didn’t trust your boss. Ask yourself the same questions. When I performed this little experiment, I saw some stark contrasts; you probably did, too. When followers trust their leader, good things … [Read more...] about Trust-Based Leadership
Understanding the Audiogram
The Audiogram An audiogram is a graph that records the way a person responds to specific sounds called pure tones. The audiologist measures hearing threshold at the pure tone of each frequency. Hearing threshold is the intensity at which a pure tone is barely detected 50 percent of the time. Understanding Frequency Various frequencies or pitches are measured to determine how you hear at each area of the hearing organ. During a hearing test, the frequencies used in speech and in … [Read more...] about Understanding the Audiogram
Creating Safer Communities
This month is National County Government Month and in celebration, the National Association of Counties is recognizing “Smart Justice: Creating Safer Communities.” Nationally, there are currently more than 13 million individuals booked into county jails annually and more than 700,000 individuals into state and federal prisons. In Coconino County, ensuring the safety and security of our citizens is a top priority. For that reason, millions of dollars are spent on public safety … [Read more...] about Creating Safer Communities
Measuring the Rhythm of the Heart
Electrophysiology (EP) is one of the fastest growing specialties in cardiovascular medicine. EP focuses on the heart’s electrical system, which regulates the rhythm and beats to keep blood flowing in, through and out of the heart. Electrophysiologists, or heart rhythm specialists, are cardiologists who specialize in EP. These specialists are experts in diagnosing and treating conditions associated with irregular heart rhythms. Treatment options may include medication as well as the implantation … [Read more...] about Measuring the Rhythm of the Heart
Sitting is the New Smoking
Discussions regarding what you need to do in order to become or remain fit are often humorous because they are so different from many other conversations regarding other aspects of wellness. Most of those other discussions center on “what is too much?” For example, too many calories. Too many saturated fats. Too much stress. With exercise, though, the conversation often reverses. People often want to know the least amount they need in order to get by. That is a very interesting social dynamic. … [Read more...] about Sitting is the New Smoking
Clarifying Hospice Services
What is hospice? Often, there are a lot of misconceptions as to what hospice is, and who it serves. Hospice is often viewed as “the place you go to die.” Hospice providers are frequently correcting this common misunderstanding and clarifying what hospice really is. Yes, technically, hospice patients have a much shorter expected lifespan when compared to other hospitalized individuals. However, hospice is not a place where people go to die, it is actually a modern concept of care that … [Read more...] about Clarifying Hospice Services
Local Business Fueling Growth
Member businesses of the Flagstaff Independent Business Alliance (FiBA) are emerging from the worst economic downturn since the Great Depression. Steeped in and thoroughly integrated within the local community and region, FiBA members are seeing hopeful, positive signs of recovery and growth. A positive outlook also is reflected in their ongoing successes and flows from deep community roots, unique local characteristics and their areas of expertise. "I'm still in business,” said Linton Real … [Read more...] about Local Business Fueling Growth
Dirty Dozen Tax Scams
The bad guys out there trying to take advantage of the not-so-alert regular guys use every avenue they can to carry out a scam, including the tax system. Every year, the IRS publishes the 12 biggest scams that they are aware of and watching for. Here is a summary of the top 12 scams for 2013. IDENTITY THEFT This occurs when someone uses your name, social security number or other identifying information without your permission to commit fraud or other crimes. Sometimes, … [Read more...] about Dirty Dozen Tax Scams
Caring for Your Lawn
Around this time of year, we all start to pull out our lawn mowers, fertilizer, pesticides and gardening tools. It’s the same routine every year for most people, but do you really know that you’re doing the best for your lawn? A lot goes into lawn care – cutting, the amount of water and fertilizer, and sunlight and air are all important factors when it comes to caring for and creating a lush green lawn. A little known secret is that it is actually very beneficial to raise your lawn mower to … [Read more...] about Caring for Your Lawn