Radio remains one of the most effective advertising and communication tools, but its impact varies significantly depending on location. In urban markets, radio competes with digital platforms, streaming services and social media for attention. However, in smaller rural communities like Prescott Valley, Verde Valley, Cottonwood and Flagstaff, local radio remains a trusted and powerful medium for businesses and residents alike. The Unique Power of Radio in Rural Communities Rural areas thrive on … [Read more...] about How Radio Advertising Success Varies by Location: Why Rural Communities Thrive with Local Radio
Columnists
Can I Take Over the Seller’s Low Interest Rate?
Taking over or “assuming” a seller’s mortgage seems like a fantastic idea if they have something, say, in the 2%-3% range, given that current average 30-year fixed rates are hovering in the 6% range. Loan assumptions are a hot topic over the last two years and a loan function that we still get asked about on a weekly basis. I hope this serves as an educational column to set a bit of the record straight that – while they can be amazing – more often than not, it’s not truly viable or advisable for … [Read more...] about Can I Take Over the Seller’s Low Interest Rate?
Technology Park Designed to Drive Economic Growth
Flagstaff Pulliam Airport is excited to announce the development of the Northern Arizona Technology Park on city-owned airport land. This cutting-edge business hub spans approximately 31 acres adjacent to the airport at 456 W. John Wesley Powell Boulevard. Developed by Genterra Enterprises, the park will foster collaboration across key industries, including bioscience, advanced manufacturing, aerospace and technology. Designed to drive regional economic growth, the Northern Arizona Technology … [Read more...] about Technology Park Designed to Drive Economic Growth
Can Hearing Loss Be Fixed?
After being diagnosed with hearing loss, many patients ask, “Can it be fixed?” While the question is simple, the answer can be quite complicated. It depends on multiple factors. For the majority of patients, the answer is, unfortunately, no. However, there are certain situations when medical intervention can help. Being aware of when a hearing loss may or may not be medically treatable, and why, can help you take better care of your auditory system. Conductive Hearing Loss The ear can be … [Read more...] about Can Hearing Loss Be Fixed?
Health First Foundation Grant Helps Dental Days Bring Free Dental Care to Northern Arizona
Access to dental care can be a challenge for many adults in Northern Arizona, especially for those without adequate insurance or the financial means to pay out-of-pocket for services. This challenge is what the Dental Days program aims to address – by offering mobile, no-cost dental clinics, Dental Days is helping to bridge the gap for adults who struggle to access necessary dental care because of income limitations, insurance restrictions and a lack of available providers. Founded in August … [Read more...] about Health First Foundation Grant Helps Dental Days Bring Free Dental Care to Northern Arizona
NAU Prioritizing Community Engagement
Rima and I are truly thankful to be part of this incredible community and proud to call ourselves Lumberjacks. Every day, we witness your passion for Flagstaff and the greater Northern Arizona region. Your dedication to making this a remarkable place to live and work inspires us and motivates our work at NAU. A shared vision for a better future inspired Flagstaff’s community members more than 125 years ago to establish a place for higher education. Since then, the partnership, collaboration and … [Read more...] about NAU Prioritizing Community Engagement
Prescott Frontier Days Announces 2025 World’s Oldest Rodeo Ticket Sales, Women in Rodeo Theme
Prescott Frontier Days, Inc., is proud to announce that tickets for the highly anticipated 2025 World’s Oldest Rodeo will go on sale on March 17. The event, scheduled to take place from June 30 to July 6, 2025, promises to deliver another thrilling week of rodeo action, drawing fans from across the globe to Prescott. This year, the World’s Oldest Rodeo will shine a spotlight on an extraordinary group of athletes and contributors: the Women in Rodeo. With a nod to the trailblazing women who have … [Read more...] about Prescott Frontier Days Announces 2025 World’s Oldest Rodeo Ticket Sales, Women in Rodeo Theme
How New Mortgage Technology is Helping Buyers Navigate the Challenging Housing Market
Housing affordability has become a significant concern for many, especially for first-time homebuyers. In the United States, the median home price has surged, making it challenging for many to enter the housing market. According to a top publisher, as of October 2024, there were approximately 30 renters for every available home for sale, a sharp increase from less than 10 in 2006, according to Freddie Mac. Understanding Housing Affordability Housing affordability refers to the ability of … [Read more...] about How New Mortgage Technology is Helping Buyers Navigate the Challenging Housing Market
Focus on Self-Love, Self-Care and Appreciation This Month
February is a time for focusing on love and appreciation. As Valentine’s Day approaches, many people may shift their focus to others and may plan to do more for the ones they love. It is great to show appreciation for them, but don’t forget that self-care is just as important. Show yourself some love and attention like you would a close friend or partner. Many people do so many things for others or may have a lot of responsibilities with work, family or running a household that they often … [Read more...] about Focus on Self-Love, Self-Care and Appreciation This Month
Seven Things to Stop Doing to Your Skin
Basic skin care and healthy lifestyle choices can help prevent early aging, breakouts and other skin issues. Here are seven things to stop doing to improve your skin’s youth and health: 1. DIY Skin Care DIY projects can be fun and cost-effective for home improvements and crafts, but when it comes to skin care, kitchen-made concoctions are not ideal. Developing a safe and effective skin care formula requires careful consideration, and homemade alternatives can irritate or damage sensitive … [Read more...] about Seven Things to Stop Doing to Your Skin